Guiding sellers with AI-powered ad copy generation

Our client, an American mass media corporation, set out to better equip its sellers during live sales conversations in an increasingly competitive radio advertising market. Turnberry partnered with the client as a strategic guide, helping it explore how AI, specifically large language models powered through Amazon Bedrock, could enhance seller confidence, accelerate workflows, and unlock new revenue opportunities. Together, we reimagined ad production as an early-stage sales asset rather than a downstream bottleneck.

Client challenge

Our client’s sellers were navigating a complex, fragmented workflow that relied on numerous disconnected tools and manual processes. Ad copy creation and audio production often occurred late in the sales cycle, limiting sellers’ ability to bring ideas to life during client conversations. This slowed momentum, increased cognitive load on sellers, and reduced the time they could spend focused on selling. Our client needed a way to simplify the process while empowering sellers with richer, more compelling resources earlier in the workflow.

Our solution

Turnberry led a human-centered, agile discovery process to uncover friction points in the seller journey and identify opportunities for impact.

We designed and developed a proof-of-concept ad copy generator powered by large language models via Amazon Bedrock. The solution transforms buyer-provided inputs, such as tone, audience, and call to action, into sample ad copy and audio sound bites in real time. By integrating AI-generated scripts and text-to-speech audio into a streamlined interface, Turnberry enabled sellers to quickly generate tangible examples that elevate sales conversations.