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Game-changing Scrum Masters

Smiling Scrum Master leading a collaborative discussion
Service Provided Business Agility

It’s time for Scrum Masters to do more.

“We canceled our daily stand-up because (Scrum Master) was on vacation.”

“All (Scrum Master) does is schedule meetings and update Jira tickets for the team.”

“(Scrum Master), we need you to create a CR when you get back tomorrow.”

If any of these quotes sound familiar or resonate, it may be time for you to reconsider how you view the role of the Scrum Master on your teams. The role of the Scrum Master was once heralded as a pivotal role on the Scrum team. Today – in large part due to the growing trend to move away from traditional “Scrum-by-the-book” – the Scrum Master role is poised for a significant evolution or, in some cases, a potential phase-out. 

Learn from Ti Mougne and Lindsay Bennett about how Scrum Masters are truly transformational leaders when developed effectively.


Ready to learn more? Let’s solve.


Additional Case Studies

Guiding sellers with AI-powered ad copy generation

Turnberry partnered with the client as a strategic guide, helping it explore how AI, specifically large language models powered through Amazon Bedrock, could enhance seller confidence, accelerate workflows, and unlock new revenue opportunities.

Building and implementing a centralized, AI-powered knowledge assistant

Turnberry developed a new, dynamic report featuring 28 dashboards seamlessly integrated for a cohesive user experience.
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