Cultivating shopper interests with hyper-personalization and a photo-driven shopping journey
Turnberry Solutions partnered with our client to bring AI innovation into its online retail experience, helping the company turn vision into reality with cutting edge computer vison, recommender system, and generative AI tools.
Client challenge
A leading home furnishings retailer set out to reimagine its shopping journey with AI/ML but lacked the expertise to move from idea to execution. Without prior experience in AI/ML, the client faced uncertainty in choosing the right tools and strategy.
Our solution
Turnberry Solutions partnered with our client to scope and implement three transformative AI use cases powered by computer vision, recommender systems, and large language models. We led the full development process, including strategy, design, UI/UX, implementation, and deployment, and delivered solutions that enhanced engagement and boosted sales:
1. Visual shopping experience
Shoppers uploaded a photo, and the system used computer vision to recommend similar furniture from the client’s catalog, making inspiration instantly shoppable.
2. Style-based recommendation
A personalization solution analyzed each shopper’s style and purchase history to deliver a tailored, individual shopping experience.
3. Context-based search
Customers described what they were looking for in natural language, such as “a cozy white fluffy chair for a rustic living room,” instead of relying on basic keywords.
Results
The client successfully integrated AI/ML into its brick-and-mortar model, transforming the shopping experience into one that felt both intuitive and personalized. The new tools helped accelerate the customer conversion journey by an estimated 10% and encouraged larger purchases. Furthermore, the client’s internal design teams used AI-powered insights to plan showrooms, aligning product displays with up-to-date customer preferences. Together, these innovations set the client apart in a competitive market and positioned it as a forward-thinking leader in retail furniture.
