Building and implementing a centralized, AI-powered knowledge assistant
Client challenge
Our client’s marketing team needed a more efficient way to access brand-specific insights that were critical for campaign development, content creation, and regulatory compliance. Information such as product data, brand voice guidelines, and legal requirements was dispersed across multiple platforms and formats, making it difficult for marketers to quickly find accurate and consistent answers. This lack of a centralized resource led to delays, inconsistent messaging, and increased reliance on cross-functional teams for information retrieval.
Our solution
A centralized AI tool gave our client’s marketing team instant access to brand-specific insights – streamlining content creation, ensuring compliance, and accelerating campaign execution.
Turnberry’s consulting team supported the curation and governance of “Brand Brains”, a centralized, AI-powered knowledge assistant built on a Retrieval-Augmented Generation (RAG) framework within the Writer platform. The tool unified and structured key brand assets, including product data, tone-of-voice guidelines, regulatory requirements, and marketing collateral, all into a single searchable knowledge base.
Results
“Brand Brains” transformed how our client’s marketing team accessed and applied brand knowledge, allowing the marketing teams to instantly retrieve brand-specific insights, generate compliant content, and maintain consistency across campaigns. “Brand Brains” became a trusted resource across multiple brand teams, reducing dependency on cross-functional support and accelerating marketing project timelines.
